It’s not as hard to attract visitors to your site as you think! The hard part is to attract leads to your site. Well, who are the ideal people? In inbound marketing, we define the ideal customer as the Buyer Persona. Buyer personas are the ideal sum of your customers’ characteristics. Buyer personas are the sum of goals, difficulties, troublesome points, common complaints about products or services, as well as personal and demographic data for particular types of customers. After defining buyer personas, we use them in all our operations that are intended for attracting leads (SEO, Social Media, Blog, Landing Pages) to provide you with significant traffic.
Here are some tools to attract the right people to your site:
Blogging – The starting point for Inbound Marketing is blogging. A blog is the best way to attract strangers to your site. In order to reach your leads, you must create helpful content to answer your buyer personas’ questions about your products and services. With blogging, you can create content that is sharable in your social media accounts or contain target keywords for your SEO practices.
Social Media – In social media, you should share valuable and noticeable content, and you should be in touch with your leads. Do not constantly mention your company in your sharing; use trend topics to be close to your audience.
SEO – Most of the online buying process starts with a brand, product, or company search by using search engines. Therefore, when they search, you must get found online. Thus, you should do detailed keyword research, optimize your pages, create content, and relate your leads’ search terms.
Landing Page – You should optimize your landing pages to attract the attention of your leads and contain the correct orientation. By targeting the right keywords and content optimization, you can get visitors from search engines to your landing page.