Digital Marketing Blog

Optimizing an App for the Holidays

The holiday season is a big time for apps to maximize their installs. Whether it is for New Year’s, Halloween or Christmas, aligning an app store optimization strategy with an approaching holiday can help with increasing its visibility and conversion during that period. Along with calendar holidays,...

Business Storytelling: Building Your Brand Using Social Media

Introduction   Storytelling is an indispensable ingredient in the recipe for successful business marketing. Instead of using self-bragging messages about your business like decades ago, modern businesses use captivating stories to connect to their audiences.   Social media has increased the importance of this branding method even more.   In this...

How to Increase an Android App’s Google Play Rankings in 2019

The mobile market is constantly growing more competitive. Thousands of apps launch every day, and users searching for apps find a virtually unlimited number of options. The best way for an app to reach users is through search, since 70% of app discoverability occurs there....

Combinations of Colors: What Colors Are Siblings?

One of the keys that will help you revive your design is to pick the right color combination. A breathtaking scenery, a romantic sunset or a dynamic scene full of colors. Have you tasted all of them? If the answer is no, I highly recommend you...

Let the Battle Begin: ASO vs. SEO

Today, we are going to be talking about the differences of the bosses of search results; ASO and SEO. Why did I call them ‘bosses’? Cause they define what sites and apps to rank highest. SEO and ASO have some stuff in common. For example; they...

Google Plus Has Just Been Shut Down! What Is The Reason Behind It?

Ben Smith, Google Fellow and Vice President of Engineering, announced that they are shutting down Google+ for consumers in an article he published on October 8. What is the reason behind it? Why are they shutting Google+ down? To find the answer, keep reading! Let’s start...

5 Successful QR Code Campaigns

Although it is thought that QR codes are not useful anymore, I think the vice versa. They are even going to be much more popular. Internet environment wasn’t ready when this technology first came out. With new technologies coming soon, QR code will increase in...

Tips to Rank Higher in Tripadvisor’s Popularity Rankings

You can highlight your business on Tripadvisor, one of the considerable marketing platforms of the digital world, and increase your locally brand awareness. Let’s get to know Tripadvisor first. Tripadvisor is a website that considered as one of the biggest travel websites and arrays locally visitable...