From 2017 onwards we can say that things have changed radically in SEO. As @RDY always remind, the worst fault is saying that “I bought the link, I lean backwards; we’re very sorry, it’s over.”
Search engine crawlers are getting more and more confused with smarter structures. It is an undeniable fact that these intelligent structures follow more user behaviors and develop secret factors according to these behaviors. With SEO, which is becoming more complex with SEO, what do you need to do to be on the first page?
1.Build Your Website For Your Users!
In the above paragraph, it is useful to reiterate that search engines evaluates user behavior and sites among various factors. For this reason, you need to change your site so that your users can easily use it in a place and get the information they want in a short time. If you pay attention to this point while creating your site architecture, you will actually have taken the first step towards an SEO friendly structure.
2.Make Your Keyword Analysis Great! (This is not an “Make America Great Again” joke, sorry)
Organic traffic means you have to come to a good point and analyze your users search keywords in a good way. You should also directly target the first page with the words or phrases you are targeting, as well as the long-tailed search queries.
You can also review Google’s instant query results for this. To list your search terms, you can review Brian Dean’s rockstar updated SEO tools 2019 list.
For the first page on Google in the search queries;
We see that search queries such as “how to rank on the first page of google through videos”, “how to rank on google first page” and “how to rank website on google first page” have not been done. When researching a keyword you are creating content, you will benefit from using these words in your content.
Search engines has begun to deliver a clear message for sites: “Do not start your operations without completing your in-site SEO!”
You should review the topics we recommend to optimize in place. Due to the increasing number of websites, the load of search engine is also increasing. This engine will be so good if we make it easy enough for search engine crawler to work.
After keyword analysis, you need a plan about your site content. You need to produce and present content that finds the solution to the needs of its users, where they can find the best information about the topics they are searching for. You can apply your knowledge about the people we call and “unique content” by reading Moz’s article on this link. The point that SEO has to pay attention to is the word meaning, keyword density. What you need to do here is not only to generate spam content using keywords, but to create content that appeals to the user in the best way. If you think you’re creating good content and would like to see&analyze keyword density, use the tool to measure the keyword density of the topic.
Now that Google is working to provide the user with the fastest and best information available, we would like to our sites to work this way, and we say that we set our factors accordingly!
Also you can check Conductor for content analysis!
5. Identify and Analyze Your Competitors
5.1 How to do competitive analysis
You have planned your in-site SEO in a complete way, and have optimized your site to perform and direct your keyword analysis. Are you following your competitors? Do you have an up-to-date look at what SEO values they have and what conditions they fulfill? Are you linking to sites they are linking to? Aaahh, questions, questions… So what to do next?
In order to start SEO measurement, you need to analyze what is going on in your on-site SEO performance, what time it is higher and which traffic you are getting. In this regard, again with the SEO tools we have introduced the base station.
The issue of determining the rate of competition, which we will talk about in this section, is actually a point in which we may not find the exact answer when we examine out of English SERPs. You should use various tools to determine competition rates;
6.1.Calculate SEO values of search result pages with Mozbar
If you are using Mozilla and Chrome, you can download the MozBar plugin, run the plugin, and after searching, you can get the average values from the result page and find it in an inference. I will publish a detailed article on the subject in the coming weeks.
6.2. Measure the competition rate with keyword tools
At this point we can get competitive rates with Searchmetrics and Keyword Finder.
6.2.1. Competition rates
Let’s do an analysis of the word “keyword tool”. We can see the search popularity over the year in the “Search Volume Spread” section on Searchmetrics above. With the “Competition” we see the competition rate as 31%.
Also in our analysis of Keyword Finder(keyword is “holiday”),
We see that search trends are increasing towards summer. Looks like a competition rate of 56 out of 100 points included in the “SEO” part(according to KWFinder, globally analysis).
NOTE: Keep Tracking Your Current SEO Data Constantly!
In order to get out on the first page in Google, you should follow and record your monthly budget in your SEO operations. It is not possible to shape your road map without examining the analytical data. You need to keep up with the updates posted by search engine software and constantly review your current situation. For this;
You can check your SEO Visibility via Searchmetrics, which positions you are ranking in, where you are dropping, and your site’s SEO performance.
You can check your domain and page authority values via Moz.
You can check your Trust and Citation Flow values via Majestic, keep track of your up-to-date links and anchor text distributions.