Business Storytelling: Building Your Brand Using Social MediaOkuma süresi: 8 dakika
Storytelling is an indispensable ingredient in the recipe for successful business marketing. Instead of using self-bragging messages about your business like decades ago, modern businesses use captivating stories to connect to their audiences.
Social media has increased the importance of this branding method even more.
In this day and age, there is no better place and time to work on business storytelling than on social media platforms. Social media users are looking for inspiring, relatable and shareable stories. If you manage to achieve this with your brand on social media, you’ll be on the highway to explosive success!
1.Craft a Compelling Mission and Vision
Mission and vision are frequently used corporate statements that show what the company does and what goals it’s aiming for. It’s basically an old-school form of business storytelling, but for modern audiences and customers, you have to adapt them to be social media-friendly.
Here is what a typical mission statement would look like at a traditional company: “Our mission is to help our clients make distinctive, lasting, and substantial improvements in their performance and to build a great firm that attracts, develops, excites, and retains exceptional people.” (McKinsey’s Mission and Values)
Even though it’s a precise and detailed explanation of what the company does, it’s not exactly something that would get people excited or get them to share it on social media.
To see an example of a compelling, social media-friendly mission statement, here’s one from a leading advertising agency: “In 1989, our Courts Furnishing client said, “I just want to sell more carpet.” It was a simple request, but one that continues to get to the core of why we exist. Because we’re here to create great work that works great. We help our clients ‘sell more’ through The Work. The Work. The Work.” (BBDO Mission Statement)
Can you tell the difference?
2. Present Relevant and Relatable Content
There’s a good reason marketers claim content is king. Not only is it a marketing strategy that will get you precious search engine traffic, but it’s also a great way to directly communicate to your audience.
Before you start working with a writer from outside the company, you have to make sure that they understand what your company’s about: from the intricacies of your day-to-day operations and your target audience to your content marketing goals.
If you constantly post valuable content on your social media profiles, you are guaranteed to build a huge followers base.
3. Give High-authority Advice and Tips
Providing a story on why your company is an authority in its domain is another great mode for business storytelling. You can achieve this effect in many different ways, but one of the best ways to go about it is by sharing industry tips.
If you share daily tips and advice from your industry, you will build a social media following that’s relevant to your business and you will acquire an engaged social community.
The best way to do this using storytelling is to apply some of the advice to cases from your own business. For example, if you’re sharing a statistic on how LinkedIn marketing benefits conversions and sales, you can add a short story on how your business started using LinkedIn for marketing and which results it achieved.
As a business storyteller, it’s highly valuable to always support statistics, facts, advice and tips with your own company. By doing do, your social media followers will know that you’re not simply sharing someone else’s ideas and research, but that you actually carried out the work yourself.
4. Post About Your Team Members and Office Life
In our era of doing business in a digital environment, it’s very often that we forget that all those brands and email addresses actually have real people behind them.
When you post about your company’s team members, add funny photos from your everyday office life or share interesting events, your social media followers will put faces to names and it will make your company more human.
A lot of big companies don’t do this on social media simply because it’s time consuming and doesn’t bring direct sales results. However, in the long-term, posting this type of content can really tell an amazing story about your business.
Some of the best ideas for these types of posts include:
- post Happy Birthday for team members along with their greatest achievements in the company
- when posting a job ad, post a photo of the team with whom the candidate will be working with
- post pictures from company events such as holiday parties or team-building events
- post funny quotes from team members
5. Try to Get More Reviews From Customers
What’s one of the first things that you look at when you visit a business Facebook page? Probably reviews and recommendations.
Word of mouth is an incredibly powerful tool for branding and building a great reputation. No matter how high-quality your content is, if you don’t have any reviews, it will seem fishy to visitors.
Don’t be ashamed to ask for a short review from some of the customers or clients that you worked with successfully. Their review will be another form of business storytelling, but from an outside perspective.
When there are reviews and recommendations on your social media profiles, visitors will know that all your positive branding is actually backed up by objective and honest feedback from outside the company.
Social media allows you to craft an amazing, compelling and unforgettable story about your business. This can result in multiple benefits. Not only will customers be able to connect with your brand more, but you are likely to attract new ones more easily.
If you’re still not using the power of business storytelling on social media, it’s high time you start. Nowadays, there’s no better way to improve your branding and reputation.
Diana Nadim, a full-time writer and editor at Writing Judge, is a passionate wordsmith with background in marketing and SEO. Nowadays, Diana is working on providing tips and advice to fellow writers and cooperating with essay writing services Best Essay Education and Grab My Essay. Follow her on Twitter.