How to Create a Small Business Marketing Strategy that Generates Profits
Do you often find yourself staring at a blank marketing document, wondering how to make your strategy generate profits?
Everyone wants to generate revenue, get more signups, sell more products, and entertain a greater number of users. But, there is a catch, we want to do all this without spending a lot of cash.
Thankfully, the secret to having a great marketing strategy for a small business only requires you to think out-of-the-box, such as using a live chat for sales.
Your creative and innovative thinking would be able to provide you results and growth that big money can’t. Many experts term this approach of creative thinking as growth hacking.
So, let’s dive in and see how you can hack your way to company growth.
How to Start?
If you are reading this, it is likely that you already know about the internet. In fact, most of us can’t survive without it!
Do you know how many people are on the internet?
Currently, 4,240,499,830 people are using the internet across the world. And as you are reading this, the count is constantly increasing.
How do you expect to filter and attract your audience towards your small business?
We have prepared a simple guide for you so that you can compete with big businesses. Just follow these easy tricks, utilize necessary tools like live chat software for website, and you are ready to contest with conglomerates for better profits.
Here’s what you need to do:
Understand Your Target Audience
No matter the type of marketing route you choose, you absolutely need to know your customer. Whether you go for social media marketing, offline marketing, or any other online marketing, you should identify your audience first.
Take furniture, for example. You can’t sell children’s room furniture to children. They won’t be able to make the decision. You need to target parents.
Especially when talking about the internet, there is so much noise. You need to penetrate this noise to sell your products and services. You can achieve this only when you know the customer.
You can accomplish this task by creating a buyer’s persona. Follow these steps:
- Find out demographics; age, location, religion, educational level, etc.
- Figure out psychographics; what your users want, what is important to them, how much do they know about your niche, etc.
- Find out user behavior; content consumption, how to make yourself credible, etc.
Now, put it all together and use it.
This knowledge will help you create customized content, posts, etc. You would be able to reach out to your customers in an enhanced manner.
Pick Your Marketing Channels
When you are just starting out, it is best to pick one marketing channel or dedicated techniques to have a wide-level impact. For instance, you can have a robust website and a Facebook page. This is so because, in the starting, it is easier to focus on one marketing channel and then spread your reach slowly and gradually. If you use everything at once, it can get confusing and might not generate any results at all.
However, if you are already in business for some time, we suggest expanding your online outreach. You don’t want to put all your eggs in one basket. You can simply earn many more customer on other channels as well.
You can kickstart with the use of social media channels such as YouTube, Facebook, Snapchat (For content marketing), Google+, Instagram, LinkedIn, and email.
Note: If you wish to be really, really specific, then divide these channels to paid and unpaid marketing.
Study Your Competitors
Be careful as you don’t want to steal the idea of your competitors. But, knowing your competitors and how they operate is important. Why? You always have to be better than them.
You need to provide better services and products than competitors to get more customers. Studying your competitors give you an idea of what they are doing to attract customers, such as content marketing. With this, you would know that knowledgeable and valuable content interests your customers.
What to Do Next?
Once you know the customer, marketing channel, and important niche tactics, you can move forward and implement some of the techniques. This section will explain the how of creating a great marketing strategy for small businesses.
Live Chat Support
Did you know that approximately half of the customers would buy again from you if you have a live chat for sales?
Live chat software for a website is always seen as a tool for customer support. However, it is much more than that. Let’s see how:
- Live chat offers value to your website. Whenever a user is facing issues with anything, they can ask questions then and there.
- It is interactive and more valuable than FAQs of your website. With a live chat for sales, your operators can strike a conversation that targets the needs of the visitors. Plus, they’ll be more personalized.
- It gives you statistics, data, and ability to capture useful insights about customers. This helps in personalization and taking your customer engagement strategies to the next level.
- It increases your credibility. When you take an extra step to offer support to your users, it leaves a positive impression on your users. Many are expected to buy-back from you.
Get Control of Your SEO
Today, SEO doesn’t mean keyword stuffing. But it is much more complex and highly useful. Use Neil Patel’s SEO analyzer tool and see where you stand.
If you have the right people on-board, who have knowledge of SEO, you can organically generate traffic. No one said you have to pay huge money for Google ads. Simply optimize the SEO of your website and generate organic traffic.
Use Content Marketing
Every month, approximately 23.7 billion content posts are read by 400 million people.
But, there’s just so much content on the internet, and you don’t want to post content everyone else is posting. Identify the unique proposition of your product and services and analyze the pain points of your users. Utilize analytics and big data to understand what your users need and try educating your users rather than writing fully promotional content.
Your content should necessarily deliver value to your users.
Utilize Video Marketing
More than 75% of the traffic on the internet generates through videos. You don’t want to miss out on so many customers.
Start making videos about your products and services. For instance, if you have found out that your users are facing issues while accessing a feature of the product, you can post a video about it. This will help your users understand how to use the product effectively.
Another method is creating a landing page video. They can enhance your rate of conversion by 80%.
Improve Customer Experience
Spread awareness about your product -> Get people to trust you -> Put forth your offer
During every strategy, your focus should be on increasing customer experience because that creates loyal customers. When you have a lot of loyal customers, you automatically gain the ability to generate more profits.
Jared Cornell is a customer-support specialist, a marketing evangelist and a book lover, associated with ProProfs Chat. Jared is passionate about customer support and loves to solve customers’ queries. He is always keen to develop new strategies to help customers seeking live chat assistance for a delightful experience. Connect with Jared on Linkedin.